My TasteBuddy

My TasteBuddy is the central mascot for a conceptual application developed for the ACM Interaction Design and Children (IDC) Conference Research and Design Challenge. The goal of the app is to bridge the gap between nutrition and play, building awareness on the impacts of food on physical & mental health, and establish healthy food habits in young children.

Specs: Mascot Design (3 variations) and Emojis; Social Media Advertisement (Instagram)


Tools: Procreate, Illustrator, Photoshop


Credits: Chaz Tsang (Branding and UX/UI); Jamie Elkern (Branding and Product & Packaging Design)

Specs: Mascot Design (3 variations) and Emojis;

Social Media Ads (Instagram)


Tools: Procreate,

Illustrator, Photoshop


Credits: Chaz Tsang (Branding and UX/UI); Jamie Elkern (Branding and Product & Packaging Design)