Vivi's Portfolio

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About

Work

About

HEARTSkincare

This project calls for the end-to-end development of a conceptual boutique skincare brand, HEARTSkincare. Beginning with the brand strategy & visual identity, the project encompasses the design of three core product SKUs, the website, as well as digital & physical marketing strategies.

Specs: Brand Guidelines; Website Homepage, PLP, and Checkout Experience; 3 Billboard Ads; Email Campaign (3 Welcome, 2 Post Purchase, 1 Abandoned Cart, and 1 Promotion); Paid Social Media (2 Stories and 1 Reel); Video Advertisement; Direct Mailer

Tools: Procreate, Illustrator, Photoshop, XD, CapCut

Specs: Brand Guidelines; Website Homepage, PLP, & Checkout Experience; 3 Billboard Ads; Email Campaign (3 Welcome, 2 Post Purchase, 1 Abandoned Cart, and 1 Promotion); Paid Social Media (2 Stories and 1 Reel); Video Advertisement; Direct Mailer

Tools: Procreate, Illustrator, Photoshop, XD, CapCut

Tools: Procreate, Illustrator,

Photoshop, XD, CapCut